TECHNOLOGIES

New technology law

Our approach

In a world of dynamic technological change, we focus on combining legal expertise with a deep understanding of digital realitiy. We understand the challenges associated with implementing innovation – from AI regulations, through data protection, to consumer law and intellectual property. Our approach is based on anticipating risks, responding flexibly to legislative changes, and designing solutions that support the growth of business in digital world.

For whom?

Our offer is directed at enterprises implementing new technologies, creators and providers of digital solutions such as AI, big data, e-commerce, or SaaS. We support organizations that process personal and non-personal data, as well as companies operating on digital platforms, including those using subscription models. We also assist entities developing their own IT tools or using technology outsourcing. Our services address the needs of all those who wish to grow their business in the digital reality safely and in compliance with the law.

Benefits

We support technology companies to safely innovate and scale digital solutions, combining legal protection with a practical business approach.

Protection of innovation and business models

We help secure innovative solutions and strategies against legal risks, supporting their safe development.

Support in marketing communication and brand protection

We advise on the compliance of communication with legal regulations and protect brand identity and image.

Scaling digital solutions

We enable the development of technologies into new markets, taking into account local and international legal requirements.

Services

We support companies in growth, digital transformation and regulatory compliance - both locally and internationally.

Regulatory advisory for new technologies

We provide comprehensive support in ensuring compliance with the latest European Union regulations, such as the AI Act, DSA, DMA, Data Act, and NIS2. We analyze the impact of these acts on the client’s operations and create regulatory maps and implementation strategies tailored to specific business and technological models.

Support in implementing digital solutions

We assist clients in designing and implementing IT systems, mobile applications, e-commerce platforms, and marketplaces, ensuring compliance with legal regulations, technical standards, and industry best practices. This enables the safe and effective launch of new digital products.

Personal data protection and privacy

We conduct GDPR compliance audits, implement privacy policies and mechanisms for pseudonymization and anonymization of data, and advise on data transfers to third countries, ensuring that data processing operations comply with applicable regulations and meet client expectations.

Intellectual property law in the context of technology

We support clients in protecting copyrights, patents, and trademarks related to technological solutions. We advise on licensing of software, formulas, technologies, and assist in the commercialization of innovations to safeguard their market and legal value.

Cyber security and risk management

We collaborate with IT-Sec teams in implementing security standards such as ISO, PCI DSS, or Privacy by Design. We also support clients in incident response, crisis management, and building organizational resilience to digital threats.

Consumer law and marketing communication

We advise on the creation of terms and conditions, information policies, digital advertising, and brand identity protection. We also support the negotiation of marketing agreements (email marketing, influencers, programmatic advertising, profiling, social media). Additionally, we assist in designing and managing loyalty programs and customer benefits, supporting negotiations with providers of such solutions.

TEAM

TEAM

Rafał Olesiński

Managing Partner

Attorney-at-law

Joanna Lentka-Wróbel

Senior Manager

Attorney-at-law | OW Legal

Bartosz Kolarz

Manager

Attorney-at-law | OW Legal

Sebastian Kleszyk

Manager

Attorney-at-law | OW Legal

Małgorzata Paja

Manager

Attorney-at-law | OW Legal

Who we work with

e-izba

As part of our partnership with the Chamber of Electronic Economy, we are engaged in initiatives to support the development of Poland's digital economy.

Related services

Artificial intelligence
(AI)
Data protection, gdpr
cyber security
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