E-commerce

E-commerce and digital platforms

Our approach

E-commerce is a dynamic sector where the law must keep pace with technology, marketing, and user expectations. When advising clients in the e-commerce industry, we combine legal expertise with a business-oriented approach – we understand the realities of online sales, digital platforms, and subscription models. We work in an interdisciplinary manner with specialists in IP, data protection, tax, and competition law. This enables us to provide solutions that are not only legally compliant but also support business growth. 

For whom?

Our legal advisory services are directed at companies operating in the digital space – online stores, mobile app developers, platforms, and online services that require comprehensive legal support in running their business. We support both market leaders and small and medium-sized enterprises. We advise experienced market players as well as companies that are just beginning their online operations. We collaborate with entities from Poland and other European countries.

In e-commerce, the relationship with the customer is the foundation of effective sales. It is worth building this relationship based on transparent regulations and modern technologies, which we support our clients with every day.

Bartosz Kolarzmanager, attorney-at-law
Benefits

We provide daily legal support to the largest online stores, app developers, and internet services in Poland and Central and Eastern Europe.

Effective Scaling of Online Sales

We help companies grow their e-commerce operations – from local stores to international platforms – by adapting documentation, processes, and communication to the requirements of various markets.

Improved Collaboration Between Technical and Legal Teams

Our advisory services take into account the language and needs of IT, UX, and marketing teams, which facilitates the implementation of legally compliant solutions without blocking innovation or platform functionality.

Strengthening Position in Relations with Partners and Suppliers

Well-structured contracts and procedures protect the company’s interests in relations with payment operators, logistics service providers, advertising platforms, and technology partners.

Services

We support companies operating online – from e-shops to marketplace platforms – in ensuring legal compliance, protecting business interests, and building customer trust.

Legal audit of e-shops, websites and mobile applications

We analyze compliance with applicable regulations and provide practical recommendations for adapting terms and conditions, privacy policies, and sales processes.

Creation and review of terms and conditions, privacy and cookie policies

We prepare and update legal documents for online stores, portals, and applications in accordance with Polish and EU law requirements (including GDPR, Omnibus, DSA).

Support in entering foreign markets and adapting foreign platforms

We help adapt operations to Polish regulations and assist in expansion to European and global markets, taking into account the specifics of local laws.

Negotiation and preparation of e-commerce contracts

We support the creation, analysis, and negotiation of contracts concluded with providers of sales platforms, payment services, and other partners involved in online and mobile operations.

Ongoing operational support and consumer disputes

We help resolve complaints, complaints and conflicts with customers - both at the pre-court stage and during legal disputes related to online sales.

Ongoing operational support and consumer disputes

We support the creation, analysis, and negotiation of contracts concluded with providers of sales platforms, payment services, and other partners involved in online and mobile operations.

Brand and intellectual property protection in e-commerce

We help protect trademarks, product photos, and descriptions from copying and unauthorized use.

Advisory services in marketing and online advertising law

We support marketing activities such as email marketing, SMS campaigns, contests, and promotions in compliance with advertising law regulations.

Implementation of new e-commerce and marketplace regulations

esulting from EU directives, including Omnibus and DSA, concerning promotional pricing, consumer reviews, and marketplace platform obligations.

Who we work with

e-izba

As part of our partnership with the Chamber of Electronic Economy, we are engaged in initiatives to support the development of Poland's digital economy.

TEAM

team

Joanna Lentka-Wróbel

Senior Manager

Attorney-at-law | OW Legal

Bartosz Kolarz

Manager

Attorney-at-law | OW Legal

Paweł Kaczmarek

Senior Associate

Attorney-at-law | OW Legal

Related services

International desk
Intellectual property law
Start working with a team that understands business needs

Together we will find the best solutions for your business